introducing the

human-first responsible

ai pledge

Do you believe in AI that serves people, not just processes?

Thank you to our sponsors and supporters

what is the

human-first responsible

ai pledge?

The Human-First Responsible AI Pledge is a call for leaders to adopt AI in a way that is ethical, human-centred, and commercially viable.

Developed by Mitali Deypurkaystha, Pascal Fintoni, and Dr Yulia Dzenkovska, it is a values-grounded framework to affirm our responsibility to use AI transparently and inclusively, uplifting people and empowering every community.

GET your copy

of the pledge

Adopt AI without trade-offs. The Human-First Responsible AI Pledge gives you the practical roadmap to lead ethically and profitably.

Sign up and join the movement designed to put people first and address common concerns about ethics versus profitability.

Let's build the

right FUTURE

We can make AI Profitable, Principled, and People-Powered.

We can introduce AI responsibly to empower your teams and deliver tangible ROI.

We can future-proof our businesses and adopt AI in a way that’s ethical, human-centred, and commercially viable.

Ready to take action? This pledge could redefine your business standards, taking you from principles to practical implementation.

HERE'S HOW you

can get involved...

sign up to the pledge

Already adopting AI and automation with humanity at its core? Join this Human-First movement and affirm your commitment to fairness, safety, and inclusion today.

share the pledge with others

Let’s build a future where AI uplifts people not just processes. Spread the word about this essential framework to share AI knowledge and empower founders and communities everywhere.

host a briefing session

Bring the conversation to your team and network! Mitali, Pascal, and Yulia deliver engaging sessions on making AI ethical, practical, and highly profitable for leaders, sharing the why and how.

meet the co-founders

Mitali Deypurkaystha

Founder of Impact Icon AI, AI Impact

Strategist for mission-driven leaders.

Helps founders harness AI responsibly,

empowering teams and delivering ROI.

“My mission: to make AI profitable,

principled, and people-powered.”

Pascal Fintoni

Senior AI and digital skills consultant,

30+ years in marketing. Helps teams use

storytelling to demystify AI and make it

more human and possible.

“I help make AI creative, clear, and

practical.”

Yulia Dzenkovska

Chartered Marketer, social entrepreneur,

and consultant. Helps organisations

create human-centred AI projects that

build trust and spark inclusion.

“I believe in AI that serves people, not

just processes.”

Hey, we'd love to hear from you!

We’re excited to hear how you’re putting the Human-First Responsible AI Pledge into action.

Share your stories of putting people first, building trust, and empowering your teams.

Your examples help strengthen our AI ecosystem and inspire communities everywhere.

Tell Mitali, Pascal, and Yulia how you’re making an impact.